Hello, and welcome.

I'm Nadia Saidi. I founded Eluxe Branding, a luxury PR and branding agency, and Beverly Royal, a business consultancy for ultra-high-net-worth clients alongside a private membership club for business owners and diplomats. I'm also co-founder of Villion, an AI-powered concierge.

I’m currently available for consulting engagements.

About me

After graduating from HEC Montréal with a degree in finance and marketing, I spent several years working across private equity, investment firms, business consulting and luxury branding while completing my Master's in Luxury Brand Management. Along the way, what began as an interest in how brands are built grew into a deeper fascination with wealth management, international relations and diplomacy — with how capital, culture and influence actually move between people.

Global Presence

Elon Musk during US-Saudi investment forum November 19th in Washington DC.

Her highness princess Reema ambassador of Saudi Arabia to United States.

Kingdom of Morocco’s 27th year of the king throne day at organization of America State.

Expertise

Luxury branding

I help established brands or new brands understand new audiences in emerging markets, with a special focus on shifting definitions of luxury in rapidly modernizing economies.

Wealth management

Strategic and results-driven Wealth Management Operations Executive with extensive experience managing high-volume operational infrastructure for $3 Billion in Assets Under Management (AUM). Proven track record of scaling operational frameworks, driving cost efficiencies, and optimizing complex portfolio administration for High-Net-Worth (HNW) and Ultra-High-Net-Worth (UHNW) clients.

Specialized in building seamless cross-functional workflows between trading, compliance, custodian relations, and client service teams to ensure flawless execution, strict risk management, and scalable business growth.

Diplomacy & international relations

Strategic International Relations Executive with a track record of representing major multinational corporations at high-level government forums, trade summits, and ministerial roundtables. Expert at bridging the gap between enterprise growth strategies and sovereign priorities to cultivate powerful Government-to-Business (G2B) partnerships.

Skilled in navigating complex geopolitical landscapes, advising executive leadership on public policy, and establishing sustainable bilateral relationships that unlock new market access, enhance institutional credibility, and drive long-term commercial expansion.

Nadia Saidi meeting with Eric Trump at the library of congress for Celebrate America 250.

Certifications & Memberships

Member of the AMA- American marketing association in Los Angeles.

LVMH certified for luxury branding and supply chain.

Today, I consult for a variety of international brands from investment firms, healthcare giants, jewelry business to family offices and non-profit organizations. I’m also writing my dissertation on luxury branding, wealth management and economy. Bridging the world of finance and diplomacy with luxury economy and philanthropy.